THE FAN SYNDICATE

ALL-IN-ONE SPORTS CREATIVE PARTNER

The Fan Syndicate is the first independent communications group dedicated to theworld of Sport. It has 65 employees and includes the three agencies Leroy Tremblot, Lafourmi and Doors Sport.

Whether it’s branding, advertising or web3, whatever the field or touchpoints, our obsession is to make sport even greater, bigger and more engaging than it already is.

ALL-IN-ONE SPORTS CREATIVE PARTNER

The Fan Syndicate is the first independent communications group dedicated to theworld of Sport. It has 65 employees and includes the three agencies Leroy Tremblot, Lafourmi and Doors Sport.

Whether it’s branding, advertising or web3, whatever the field or touchpoints, our obsession is to make sport even greater, bigger and more engaging than it already is.

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Our history

2008

3 employees

After working together at the WPP group, Céline and Thibaut founded LaFourmi: a generalist, ROI-focused agency that aims to grow client value and to create a strong and small-scale relationship between agency and advertiser. At the time, sport was by no means a profession—just a weekend hobby.

2010

5 employees

Julien joined the team as Head of Creation and brought with him the desire to develop a true creative identity within the agency. By a happy turn of events, the agency first stepped foot into the sporting world with Roland-Garros and the 24 Hours of Le Mans. At the time, we would have never guessed that this would later become our specialism.

2013

10 employees

After reaping the first fruits of its professional success, the agency expanded and invested in the construction of a dedicated digital and social media department—the future cornerstone of our day-to-day client strategies.

2014

15 employees

As more sporting names joined us, the agency made a milestone strategic decision and chose to specialize entirely in assisting sport rights holders. This year marked our move from generalists to specialists.

2015

30 employees

As we are constantly driven by innovation, the agency created a digital real-time marketing solution, naturally intended for sport industry players. This solution gave rise to Solive, a company that would win the Sportel Startup Competition the following year.

2016

45 employees

With a reputation as the number-one agency for rights holders, the agency developed a range of services for brands involved in sport sponsoring. This was a productive year on all levels and was brought to a close by definitive recognition: Sport Agency of the Year.

2017

55 employees

The group expanded its offer with new expertise by acquiring the market's leading design agency: Leroy Tremblot. By bringing the two structures together—after regular collaboration in the past—it formed a symbiosis, much to the delight and satisfaction of our clients.

2018

57 employees

A new year, another new step! By developing an integrated audiovisual production offer, the group can now cover the entire value chain in creative and strategic guidance. 2008 – 2018: 10 years of existence, 10 years of work, and 10 years of joy. We're hoping the next 10 will be even more exciting!

Lafourmi
a few
figures

years

employees

awards (since 2016)

Sports Lovers who make ads

LAFOURMI is the first independent creative agency dedicated to the sports economy. Our campaigns and devices are all different, but they have one thing in common. They have been designed and produced by sports lovers…and it shows!

LAFOURMI is also a state of mind.

Since the beginning, we have always favoured a relationship based on kindness, simplicity and trust. The loyalty of our clients is the best reward for the unfailing daily commitment of all the agency’s staff.

Céline Jobert

President

Thibaut Cornet

President

Jordane Rabute

Strategy director

David Philip

Creative director

Maxime Roux

Finance director