The PUMA Family, which includes Griezmann, Aguero, and Suarez, is growing with the arrival of Slovenian player Jan Oblak, who is goalkeeper for Atlético Madrid and one of the best keepers in the world.
Given Oblak’s ability to “block” anything (his keeper stats are astounding), the agency devised and developed the “OBLOK” concept to promote the reveal of this partnership. This comprehensive strategy helped to optimize the impact of PUMA’s important announcement to its target audiences:
– Filming the player in Madrid
– Creation of the brand’s official key visual
– Creation of a dedicated logo for the player, printed on the gloves and boots that he used for his last-16 Champions League match against Juventus.
– Production of a brand content video published on the brand and player’s social media platforms.
– Development of a special “Adblocker” plug-in
– Creation of fun reaction images published on social media following the player’s sporting performances