Why did we stop running? This is the question Kiprun asked itself.

Decathlon’s running brand provides a compelling answer through a new phase in its international development, launching a brand platform supported by a global campaign titled More Runs. More Life.

Designed to support KIPRUN’s expansion into new markets, this campaign aims to inspire an ever-growing community of runners. It rests on one simple, powerful idea: regardless of the distance or speed, every run pushes our limits and makes us feel truly alive.

The initiative is complemented by a series of digital content available to countries, illustrating the physical, mental, and emotional benefits of regular running. Strategic work on tone, visuals, and formats ensures that the message reaches both beginner runners and seasoned athletes.

Two product innovations accompany this repositioning

Alongside the campaign, KIPRUN is introducing two new shoe models:

• KipX – the first glue-free running shoe, assembled in a single step using patented technology. This innovative process reduces CO₂ emissions by 26% compared to traditional methods. Designed for daily training and recovery sessions, it combines comfort, durability, and performance.
• KD900X LAB – the brand’s new high-end model, featuring a carbon plate and engineered for performance. Lightweight, dynamic, and developed with the input of top athletes, it is designed to break records up to the half-marathon distance.

A strategic reveal in the heart of Paris

The campaign launch took place during an exclusive press event in Paris, on the sidelines of the Schneider Electric Marathon de Paris. It was an opportunity for the brand to present its vision, innovations, and to reaffirm its commitment to democratizing high performance for all runners.

With this strong message, KIPRUN intends to assert its uniqueness in a rapidly evolving market and to strengthen its status as a technical, innovative, and accessible brand.