With “The Grand,” beIN SPORTS unveils its new sonic identity
We are thrilled to present beIN SPORTS’ new sound identity, an original composition crafted in collaboration with the music and sound design agency, PHANTOM PUNCH.
With Rob Jager, a renowned Dutch producer known for his work with Nike and Sephora, we embraced the challenge of creating a sound identity that encapsulates the full spectrum of sporting intensity, while also reinforcing the beIN SPORTS brand’s commitment to excellence. “Creating a new, impactful, proprietary sound identity was a real challenge, all the more so when the previous one (“Sail” by the Awolnation group) had accompanied the channel for 10 years”, says Clément Cimarro, Creative Director at LAFOURMI.
This fresh sonic landscape will feature across beIN SPORTS’ advertising campaigns, spanning TV, radio, and digital platforms. “For the musical theme to become inseparable from the channel’s identity, it had to be based on a strong gimmick, and brass instruments appeared to be an obvious response to beIN SPORTS’ promise of ‘The Greatest Show on Earth,” explains Julien Boulfray, founder of PHANTOM PUNCH.
Moreover, the channel aims to incorporate this new sound periodically within its broadcasts (trailers, program jingles, etc.) and in its digital content (match highlights, podcasts, etc.).
“Sport is a unique emotional experience, and we wanted our sound identity to reflect that intensity and passion. We are convinced that this musical composition, the fruit of our fruitful collaboration with LAFOURMI, will become an inseparable part of the beIN SPORTS experience,” comments Isabelle Guerin, Marketing Director at the media platform.
“The Grand,” encapsulating the essence of crossed eyes, is accessible here 👇🏼
Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.
Discover the Tom Clancy’s Rainbow Six® Siege European League️ like you’ve never seen before
Puma and Neymar Jr celebrate creativity with the Future Z 1.1 Creativity
Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series
“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi
PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative
LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”
Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi
New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020
“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week
Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category
Stade Français Paris launches its new season ticket campaign with LaFourmi
Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2
Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™
The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!
LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF
PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards
The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
Advertisers have named LaFourmi one of the most creative agencies of 2019
LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
