Uber Eats has launched “La Buvette des Chefs” with LaFourmi
The 19/20 season was marked by the arrival of Uber Eats to the wide array of stakeholders involved in French soccer, with the launch of partnerships with Ligue 1 Conforama and Olympique de Marseille.
With Uber Eats France, LaFourmi has launched and created La Buvette des Chefs. A new Chefs collaboration for the brand, this time strategically focused on the partnership with Ligue 1 Conforama.
This initiative solidifies the brand’s new step to reach out to French soccer fans: throughout the week, ten soccer-loving chefs in eight French cities will offer Uber Eats app users the chance to (re)discover the classics from stadium refreshment stands, reinterpreted and raised to the rank of fine food thanks to the know-how of the chefs chosen by Le Bureau d’Étude Gastronomique.
The agency assisted Uber Eats with designing the project, creating a visual identity, coordinating and implementing the operation, along with a cross-channel communication strategy marked by a strong supporter and stadium refreshments stand identity, while remaining in line with the brand’s identity and tone.
The dishes are available in participating cities and via the app, from December 9th to 15th: learn more
Partners: Le Bureau d’Étude Gastronomique, Guillaume Blot, So Foot
More information about chefs: So Foot
Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.
Discover the Tom Clancy’s Rainbow Six® Siege European League️ like you’ve never seen before
Puma and Neymar Jr celebrate creativity with the Future Z 1.1 Creativity
Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series
“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi
PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative
LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”
Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi
New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020
“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week
Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category
Stade Français Paris launches its new season ticket campaign with LaFourmi
Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2
Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™
The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!
LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF
PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards
The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
Advertisers have named LaFourmi one of the most creative agencies of 2019
LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
