
The Grand Prix d’Amérique is 100 years old: a sensational centenary
Following a competition, LeTROT renewed its trust in the agency to design and develop 2020 Grand Prix d’Amérique’s global communications campaign.
It is an exceptional year with a particular flavor, as the event will be celebrating its 100th anniversary. The proposed creative approach specifically highlights this aspect: a claim that plays on the centenary and relies on the promise of an unprecedented and exclusive event, supported by a dramatic and dynamic artistic direction. The iconic and majestic figure of the Grand Prix d’Amérique is teamed with the power of horses mid-race. A new and extremely compelling perspective: all converging toward the prize. The star — the central element of the design — underscores the legendary dimension of this year’s event.
In parallel to this creative work, the agency is also assisting LeTROT with the editorial and social media strategy, ticket promotion strategy, and the spectator experience during the event.
Let’s meet next January to experience this sensational event!




Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.







Discover the Tom Clancy’s Rainbow Six® Siege European League️ like you’ve never seen before





Puma and Neymar Jr celebrate creativity with the Future Z 1.1 Creativity









Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series

“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi


PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative




LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”



Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi


New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020

“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week

Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football

LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)



LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards





PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category













Stade Français Paris launches its new season ticket campaign with LaFourmi


Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)




The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2

Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™


The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!

LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF

PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards





The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement

Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium




Advertisers have named LaFourmi one of the most creative agencies of 2019

LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
