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Rugby becomes Crazy at the HSBC Paris 7s / Biarritz 7s!
After having created the communication platform for the event and redesigned its graphic identity in 2018, LaFourmi hits the ground running and works alongside the FFR once again to revamp its entire promotional strategy.
Having taken place in Paris for the last 4 years, the French stage of the HSBC World Series is evolving in 2019. The best men’s teams in the world still compete at the Jean Bouin stadium – June 1st and 2nd 2019 – but this year, women have their own tournament: HSBC Biarritz 7s at the Aguiléra stadium – June 15th and 16th 2019.
Two dates, two bastions of French rugby, but a unique positioning: “Crazy Rugby,” combining sporting excellence and entertainment. The best rugby and fan frenzy produce a totally unique atmosphere.
Using a colorful and festive creative, a vast multichannel communication strategy (TV, OOH, presse, digital, social) adapted to local targets has been developed, with the objective of building the reputation and attractiveness of the tournaments, as well as boosting ticketing revenues. The strategy will be supported by digital events to better engage with the fans and create a unique spectator experience.
A unique entertainment experience!
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Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.
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Discover the Tom Clancy’s Rainbow Six® Siege European League️ like you’ve never seen before
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Puma and Neymar Jr celebrate creativity with the Future Z 1.1 Creativity
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Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series
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“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi
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PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative
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LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”
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Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi
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New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020
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“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week
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Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
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LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
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LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
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PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category
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Stade Français Paris launches its new season ticket campaign with LaFourmi
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Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
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The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2
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Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™
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The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!
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LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF
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PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards
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The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
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Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
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Advertisers have named LaFourmi one of the most creative agencies of 2019
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LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
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