“Marseille dans le Sang”, the latest Puma campaign !
In Marseille, winning is second nature! A mindset that is felt throughout the city, that lives within every fan and inspires all the players who wear the shirt. It’s this little something extra that makes OM a unique club.
For the launch of the 21/22 home shirt, the aim of the campaign is clear: highlight this cultural specificity by staging it in an unusual way.
To promote this launch and emphasize the pride, passion and energy that fire this unique community, LAFOURMI has chosen to call this campaign MARSEILLE DANS LE SANG (MARSEILLE IN THE BLOOD).
The film features Éric Di Meco, legend of the club, in an unexpected face to face with a new-born baby. A surprising dialogue in which the ‘93 European Champion takes on the role of club ambassador to promote its values to the generation that will shape the club tomorrow. In Marseille, football is in the blood, and you become a real Marseillais by wearing the jersey. Whether you are an adult or child, from north or south, on the pitch or in the stands.
The KV also showcase the new shirts worn by determined leading players, whose energy runs through their veins.
This is a wide-ranging campaign, deployed on the Puma’s and OM’s proprietary platforms.
Congratulations and thank you to all the teams who contributed to the success of this campaign.