“Marseille dans le Sang”, the latest Puma campaign !
In Marseille, winning is second nature! A mindset that is felt throughout the city, that lives within every fan and inspires all the players who wear the shirt. It’s this little something extra that makes OM a unique club.
For the launch of the 21/22 home shirt, the aim of the campaign is clear: highlight this cultural specificity by staging it in an unusual way.
To promote this launch and emphasize the pride, passion and energy that fire this unique community, LAFOURMI has chosen to call this campaign MARSEILLE DANS LE SANG (MARSEILLE IN THE BLOOD).
The film features Éric Di Meco, legend of the club, in an unexpected face to face with a new-born baby. A surprising dialogue in which the ‘93 European Champion takes on the role of club ambassador to promote its values to the generation that will shape the club tomorrow. In Marseille, football is in the blood, and you become a real Marseillais by wearing the jersey. Whether you are an adult or child, from north or south, on the pitch or in the stands.
The KV also showcase the new shirts worn by determined leading players, whose energy runs through their veins.
This is a wide-ranging campaign, deployed on the Puma’s and OM’s proprietary platforms.
Congratulations and thank you to all the teams who contributed to the success of this campaign.
Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.
Discover the Tom Clancy’s Rainbow Six® Siege European League️ like you’ve never seen before
Puma and Neymar Jr celebrate creativity with the Future Z 1.1 Creativity
Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series
“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi
PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative
LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”
Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi
New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020
“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week
Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category
Stade Français Paris launches its new season ticket campaign with LaFourmi
Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2
Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™
The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!
LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF
PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards
The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
Advertisers have named LaFourmi one of the most creative agencies of 2019
LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
