LaFourmi recognized at the 2018 Grand Prix Stratégies du Sport
LaFourmi won the gold trophy at the 2018 GRAND PRIX STRATÉGIES DU SPORT in the Integrated Communication Operations category for the “FIERS D’ÊTRE BLEUS – COUPE DU MONDE 2018” (proud to be blue – 2018 World Cup) campaign in partnership with the French Football Federation (FFF).
The aim of the GRAND PRIX STRATÉGIES DU SPORT is to highlight the best communications strategies implemented by brands, using sport and rights holders, media, etc. in the sport business market.
Two years after the “Euro 2016” campaign, which won a Grand Prix Stratégie du Sport at the time, LaFourmi teamed up with the FFF once again for the entire communications plan to support the Blues before and during the World Cup. Its strategic, creative and operational support was recognized by the jury.
LaFourmi implemented an ambitious strategy capable of mobilizing all stakeholders and breathing new life into the “Fiers d’être bleus” (proud to be blue) support movement.
A multi-channeloperational scheme was designed to amplify the impact of the movement and to unite and unify the nation. It included the redesign of the “Fiers d’être bleus” identity (signature designed by the agency), a mobilization scheme for amateur clubs, a match promotion campaign, e-influence, near and live marketing, and a digital and social media strategy.
Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.
Discover the Tom Clancy’s Rainbow Six® Siege European League️ like you’ve never seen before
Puma and Neymar Jr celebrate creativity with the Future Z 1.1 Creativity
Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series
“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi
PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative
LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”
Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi
New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020
“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week
Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category
Stade Français Paris launches its new season ticket campaign with LaFourmi
Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2
Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™
The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!
LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF
PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards
The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
Advertisers have named LaFourmi one of the most creative agencies of 2019
