LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
PUMA and LaFourmi win Silver in the Digital, social network operations category for PUMA FOOTBALL’s “The Flow” campaign:
A global campaign designed and orchestrated by the agency around an immersive concept: “Find your Flow.” A concept that positions PUMA FOOTBALL not as a sportswear brand but as a Label remixing soccer and music, drawing on the codes of both fields by presenting players as artists defining their own FLOW.
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FFR and Leroy Tremblot win Gold, Design category for the Rugby French Federation’s overall design:
A global identity program including the design of the brand platform and the brand architecture, supported by the FFR institutional brand and the new trademark France Rugby. The new brand territory, inspired by momentum and spectacle, has led to a flexible, modular and scalable brand graphic charter able to meet the Federation’s wide variety of communication needs (corporate, promotional, event-based, and hospitality).
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