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Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.
Thanks to the Fitness Coach app, it’s now possible to work out with Ciryl Gane. French actor Franck Gastambide did a training session with the UFC champion, which was featured in the first episode of “Train Like Me”, a web series designed by LaFourmi.
“We needed to show the rhythm and inspiration of a workout, as it was designed for the app. Through this content, we also wanted to go further by demonstrating the importance of sport in everyone’s daily life,” explains Julien Fontan, brand manager at Luni, publisher of the Fitness Coach application.
The 12-minute film, broadcast on Fitness Coach’s social networks, shows a conversation between the actor and the UFC interim heavyweight world champion as they share stories about themselves, their ambitions, and the importance of sport in their unique day-to-day lives.
Clément Cimarro, creative director of LaFourmi, explains “informal discussions fuel the voice-over for training images. By capturing intimate and immersive moments without staging them, we wanted to create a closeness that encourages viewers to immerse themselves in the session and discover more about Franck and Ciryl.”
More episodes of the web series were filmed in 2022 with assorted coaches celebrity students coming, training and competing with the best.
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LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
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LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
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Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
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Advertisers have named LaFourmi one of the most creative agencies of 2019
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LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
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