Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
PUMA have unveiled the electrifying SPARK PACK, featuring the PUMA Future 5.1 in striking Ultra Yellow – PUMA Black and the PUMA ONE 20.1 in the Ultra Yellow – PUMA Black – Orange Alert colorway. LaFourmi collaborated with PUMA Football on the campaign, created for the players who SPARK their team.
The SPARK PACK is for the players who SPARK their team – the game changers. Players who show unique technique or dynamic and incisive movement igniting creativity on the pitch. They are the new legends that energize the fans and strike fear into the hearts of their opponents.
LaFourmi helped bring SPARK to life in a 60-second film produced by Partizan and directed by Sharif Abdel Mawla (Partizan). PUMA Football immerses us in a mysterious universe, mixing football scenes with more abstract, enigmatic and astounding sequences, utilizing the brand’s assets together: Griezmann, Aguëro, Suarez, Reus, Le Sommer, Parris and Marozsán under the watchful eye of football coaching maestro Pep Guardiola.
“It all starts with a Spark!”
Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.
Discover the Tom Clancy’s Rainbow Six® Siege European League️ like you’ve never seen before
Puma and Neymar Jr celebrate creativity with the Future Z 1.1 Creativity
Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series
“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi
PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative
LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”
Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi
New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020
“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week
LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category
Stade Français Paris launches its new season ticket campaign with LaFourmi
Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2
Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™
The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!
LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF
PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards
The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
Advertisers have named LaFourmi one of the most creative agencies of 2019
LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
