Doors Sport, the first Web3 agency dedicated to the sports industry!
A joint venture between LaFourmi, a creative agency dedicated to the sports industry, and Doors3, a consulting firm specialized in Web3, Doors Sport combines the two companies’ expertise, making it the first Web3 agency dedicated to the sports industry.
“Web3 opens up a new dimension, with new uses, inaugurating new spaces, allowing new business models to emerge, and above all, offering new potential for connecting players in the sports industry to the audiences of today and tomorrow, explain Thibaut Cornet and Céline Jobert, CEOs and co-founders of the LaFourmi agency.” “Brands are going to have the opportunity to forge and strengthen relationships with new generations of fans, the very ones who, in the sports industry, are the most difficult to bring on board and grow loyalty. The challenge will be to create a structured approach that generates sustainable value for brands, and to put an end to communication stunts with no long-term strategy.
Doors Sport’s mission is to help brands imagine their role, establish their presence, and connect with new generations of fans to develop experiences through the opportunities offered by blockchain technology, including NFTs, the Metaverse and Crypto assets.
“It seemed logical to us to create Doors Sport to combine Door3’s Web3 expertise and strategic support capacity with LaFourmi mastery of sports audiences and creative power”, explain Karen Jouve and Guillaume Moret-Bailly, co-founders of the Doors3 consulting firm. Marie Jaillant, CEO of Doors Sport, added, “This strategic alliance is a first in the sports and crypto worlds, and will allow us to offer tailor-made support to ensure the success of our clients’ numerous projects.”
Doors Sport structures its offer around 5 pillars:
- Training: acculturation, team onboarding, conferences, and seminars
- Consulting: strategic roadmap, market research, business model creation, technical partnership development, intellectual property…
- Brand strategy: experience design, storytelling, content strategies, community development, PR and influence
- Creative assets: NFT, lands (Metaverse), Fan Tokens, Contents…
- Ecosystem development: tokenomics, platforms, and technologies
A new approach that has already attracted 3 major players in the sports industry:
the National Handball League, the National Rugby League and the Toulon Rugby Club whose Executive Director, François Pesenti has already offered his praise for the work: “We are delighted to work with Doors Sport and to have the opportunity to be among the first clubs to launch such ambitious initiatives. The RCT is entering a crucial stage in its development, which will enable it to enhance, its identity through the digital world and attract new generations to the values of Rugby.”
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