
Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
Crédit Agricole launches the webzine “LE SPORT COMME ÉCOLE DE LA VIE” (SPORT, THE UNIVERSITY OF LIFE) to promote its social responsibility initiatives at a national level. It aims with « Le sport comme école de la vie » at bringing together all the Group’s national and regional sports partnerships – in football and Judo in particular –, while relying on the notoriety of Teddy Riner, their ambassador.
In order to promote the Group’s engagement with the community, LaFourmi, who supports Crédit Agricole as a consulting agency in the long-term definition and implementation of its sponsorship strategy on digital and social media, designed the digital platform “LE SPORT COMME ÉCOLE DE LA VIE,” a community webzine that gives a positive and inspiring take on community life and those who build it through sport.
To promote the brand and its values while highlighting its positioning as a socially responsible bank committed to supporting local communities and the French population, the strategic approach devised by LaFourmi was to give breadth and depth to the brand’s message by developing inspiring, entertaining and meaningful content. This strategy is based on the implementation of multimedia contents such as videos, documentaries, podcasts, portraits, editorial content, etc. which place people and experiences at its center.
Discover the digital platform here!




Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.







Discover the Tom Clancy’s Rainbow Six® Siege European League️ like you’ve never seen before





Puma and Neymar Jr celebrate creativity with the Future Z 1.1 Creativity









Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series

“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi


PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative




LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”



Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi


New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020

“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week

Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football

LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)



LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards






PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category













Stade Français Paris launches its new season ticket campaign with LaFourmi





The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2

Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™


The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!

LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF

PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards





The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement

Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium




Advertisers have named LaFourmi one of the most creative agencies of 2019

LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
