Fri.
16
Oct.
Crédit Agricole breaks down misconceptions
As part of its community-focused Webzine “SPORTS: THE SCHOOL OF LIFE”, Crédit Agricole is enhancing its editorial line by launching a new program called “Let me explain”, aimed at addressing negative preconceptions that have developed about certain sports.
The target audience is 16-25 year olds – the famous Generation Z – who are demanding and aware yet often full of certainties. This program is designed using a face-to-camera video clip format and presents an athlete, who reveals the truth and answers critical comments about their discipline with no filter.
The aim is to set the record straight with this generation, which all too often falls victim to misinformation that spreads like wildfire on social media, with a relaxed and friendly video style.
Monday 13 March
Franck Gastambide and Cyril Gane are in “Train like me”, season 1 – episode 1.
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Wednesday 26 May
Discover the Tom Clancy’s Rainbow Six® Siege European League️ like you’ve never seen before
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Wednesday 28 April
Puma and Neymar Jr celebrate creativity with the Future Z 1.1 Creativity
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Thursday 17 September
Discover 4 champions from the PUMA Fam in the Amazon Prime Video “ONLY SEE GREAT” documentary series
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Friday 21 August
“Vos matchs deviennent beaucoup trop intenses avec Betclic” (Your matches become much too intense with Betclic): the new Betclic event from LaFourmi
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Monday 20 July
PUMA is launching “À la Base”, a movement to support amateur clubs, created on the agency’s initiative
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Thursday 09 April
LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”
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Sunday 08 March
Dimanche Foodball: THE Uber Eats x Ligue 1 Conforama event created by LaFourmi
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Tuesday 04 February
New award for “The Flow”: PUMA and LaFourmi win Silver in Video of the Year category at Trophées Sporsora du Marketing Sportif 2020
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Wednesday 29 January
“Soft power & strong responsibilities. Sport as a key to global issues” LaFourmi’s talk – Global Sports Week
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Tuesday 21 January
Following on from the “New Levels” and “The Flow” campaigns, LaFourmi has done it again with the “The Spark” campaign for PUMA Football
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Monday 20 January
LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
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Wednesday 20 November
LaFourmi & Leroy Tremblot: Two new Grand Prix Stratégies du Sport 2019 awards
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Thursday 17 October
PUMA and LaFourmi win Bronze, Grand Prix Stratégies Brand Content 2019, Social Content category
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Thursday 06 June
Stade Français Paris launches its new season ticket campaign with LaFourmi
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Wednesday 22 May
Crédit Agricole : “Le sport comme école de la vie” (sport, the university of life)
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Tuesday 14 May
The “11 Type des Fans” of the LFP for Ligue 1 Conforama and Domino’s Ligue 2
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Monday 13 May
Crédit Agricole: Get closer to the Women’s French football team for the FIFA Women’s World Cup France 2019™
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Thursday 25 April
The final of the Ligue 1 Conforama “Crazyfan” Challenge is online on J+1!
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Thursday 18 April
LaFourmi helps LFP with its CSR strategy by producing an animated film in partnership with WWF
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Thursday 28 March
PUMA and LaFourmi win Gold at the 2019 Grand Prix Stratégies du Digital awards
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Tuesday 12 March
The FFF launches the women’s #FiersdetreBleues (proud to be blue) movement
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Monday 04 March
Stade Français Paris launches the PINK SIGNAL, a beam of pink light that invites all Parisians to Jean-Bouin stadium
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Monday 07 January
Advertisers have named LaFourmi one of the most creative agencies of 2019
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Thursday 13 December
LaFourmi and PUMA lead the #OlympienDuMoisPUMA (PUMA OM player of the month) program
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