LaFourmi, Global Sports Week Paris corporate partner (February 5-7, 2020)
LaFourmi is helping Global Sports Week’s management team to create and implement a social media strategy.
Global Sports Week brings together all of the leaders, influencers and institutional and private players in international sport. This event is being held in Paris for the first time, to consider, understand and respond to the changes that are taking place in the world of sport and society.
The LaFourmi teams have identified two main strategic areas:
- involving the younger generations at each stage of the project to identify digital communications topics, as ambassadors and spokespeople for the Young Sports Makers community
- transparent communication about the event, from the design phase to the holding of the event, in order to bring added value to the content that is broadcast and real authenticity to the Global Sports Week adventure, as embodied by its teams
This digital strategy mounted by LaFourmi and Global Sports Week involves working jointly with the event stakeholders to define topics covered over the two-day event, as well as virtual discussions and face-to-face meetings, which will encourage the development of new thinking and solutions for the future of international sport.